Flowerpot Keeps Your Business Above The Fray

Several years ago, it would have been hard to believe the impact Facebook would have on modern society. After all, it was barely a decade and a half ago that the site was launched in a Harvard dorm room with the goal of connecting the campus, nevermind the whole world.

But last year, Mark Zuckerberg, the founder of that very website where your looney aunt shares photos of her six cats, was on Capitol Hill being forced to answer for what it has wrought on society.   

From the possibility that it’s used maliciously by foreign countries to meddle in our elections, to the massive privacy breach with Cambridge Analytica, the sheen has worn off and people are now asking hard questions not just about Facebook, but social media in general. The general feeling on social media is in many ways encapsulated by this tweet people often refer back to when things go haywire online: 

It can sometimes be hard to believe in the good of social media these days. From the aforementioned Facebook scandals, to Twitter trolls dragging any conversation into the gutter, to the general nuisance of SnapChat continuing to be a thing that exists, it seems like there’s more and more reason to consider logging off.  

And nevermind just social media, it can be frustrating to read an article on a legitimate news site, then get to the bottom of the piece and see things like this: 

One can reach a conclusion that if someone is dumb enough to think the government will pay off their mortgage, then, well, it just proves the maxim that a fool and his money are soon parted. But it’s still distressing that legitimate news organizations allow nonsense like that to appear on their sites. When the term “Fake News” gets thrown around, that’s in part what it should mean.  

Spending time on social media can feel like you’re just wallowing in muck, and it’s just getting deeper. It’s no surprise then that trust in social media has reached an all-time low.  

<<Infographic with info from the article: 80% of U.S. consumers buy from companies they trust; 60% do not buy from companies they don’t trust>> 

As a business owner, this is problematic. All you want to do is best position your company to tell your story and generate sales. That’s where Flowerpot comes in.  

Flowerpot lives on the Internet, and our team of experts act as the machete our clients use to cut through the social media jungle to find success. 

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Naturally, when we talk to clients the question of integrity comes up – how do we manage their online accounts in a way that we’re not resorting to cheap tricks to try gaming the system? Our clients don’t want blatant clickbait, and it’s not what we want to offer either.  

At Flowerpot, our business is built on integrity and a trust with our clients – we don’t aim low, we go high. Our experts in video, blog writing, content, and advertising produce high-quality work that positions your business as trustworthy and an industry leader.  

Also, we just want to be part of the good on the Internet. Good content. Good video. Good vibes. We work with clients who share that same philosophy. Take Ernie Geigenmiller. Ernie is the publisher of Lacamas Magazine, a lifestyle website for Southwest Washington. 

Ernie saw an opening for an outlet that would cover the people that make the community special and he dove headfirst into the project. We worked with Ernie on his social media to help spread the word, and the results were immediate. People started flocking to his social channels and his website, advertisers followed, and now he’s gained a foothold as he seeks to grow. Ernie writes about everything from high school sports to city council meetings, bringing coverage to people who might not otherwise get their moment in the spotlight. 

It’s those kinds of projects that we enjoy working with at Flowerpot. When you sign up with us to handle your content, we tell your company’s story – the origin, its growth, your current situation, your future, all of it. Flowerpot doesn’t want readers to glaze over your story and move on, our goal is to have readers connect on a deeper level.  

Our video services work in a similar way. Putting faces to the people in your organization is a great way to humanize your company and connect with potential customers on a deeper level. That’s especially true with the millennial generation – studies show that that generation gravitates to brands where they can make an emotional connection. 

Flowerpot’s experts strive to help your business reach that deeper level. No misleading clickbait. No cheap tricks. No epic fails. We’re about honesty and integrity and connecting with your readers and viewers. It might not hook the casual person looking for a quick distraction from their workday, but it does reach people who could become evangelists for your brand. 

So contact Flowerpot today to find out how we can work together to make that happen for you.